<aside> ❗

Note: if you're new to Betty's financial metrics, you might want to first read Financial metrics at a glance for a quick overview of how the core metrics relate to one another.

</aside>

What is Net Revenue Per Active Player?

NRPAP (Net Revenue Per Active Player) is a core KPI in online gaming and casino operations. It measures how much Net Revenue a casino generates, on average, from each active player over a given time period.

In its simplest form NRPAP is calculated by dividing the Net Revenue by the number of active players.

<aside> 📈

NRPAP = Net Revenue (NR) ÷ Number of active players

</aside>

Here:

• Net Revenue represents the net revenue generated by player activity.
• A player is active in a given time period if they have made at least one cash bet during that period.

<aside> ❗

Note: Although NRPAP stands for “Net Revenue Per Active Player” in Betty we calculate NRPAP based on Net Gaming Revenue (NGR), not Net Revenue.

</aside>

How Betty calculates NRPAP

Although NRPAP is defined in terms of Net Revenue, Betty currently calculates the metric using Net Gaming Revenue (NGR):

<aside> 📈

NRPAP = Net Gaming Revenue (NGR) ÷ Number of active players

</aside>

This is because Payment Losses − the difference between NGR and NR, primarily resulting from fraud − are difficult to reliably attribute to specific player cohorts.

Using NGR therefore provides a consistent basis for calculating NRPAP across cohorts. In practice, the difference between NGR and NR is generally small, making NGR a useful proxy for Net Revenue when calculating NRPAP.

A simple example

<aside>

Let’s suppose a cohort of 5 players joins Betty. Let’s say they deposit $1,000 in total, and get $100 in rewards. Let’s say that a week later, they lose all $1,000 + $100 = $1,100

The NRPAP for each player for that week is the total amount deposited divided by the number of players.

In this case, the NRPAP is $1,000 ÷ 5 = $200

❗ Note that we do not count towards NRPAP the $100 in rewards that were granted.

</aside>

Importance of NRPAP and its drivers

NRPAP is a core monetization metric because it measures both monetization efficiency and player quality.

<aside> 📈

NRPAP captures how effectively Betty generates revenue from each active player.

</aside>

A higher NRPAP generally indicates stronger monetization, healthier player behavior, and more effective reward allocation.