Almost every important business metric at Betty is derived from the same underlying flow of money. Player activity generates gaming revenue. That revenue is then adjusted for bonuses and rewards, reduced by the direct costs of operating the platform, and ultimately evaluated against the marketing investment required to acquire those players.

Understanding how the core financial metrics relate makes it much easier to understand reports across Finance, User Acquisition, LiveOps, and Product.

How Betty's financial metrics relate to one another

The relationship between Betty's core financial metrics can be summarized as follows:

				Player activity
				       ↓
        Total Bets
               ↓
				Gross Gaming Revenue (GGR)
				       ↓
				Net Gaming Revenue (NGR)         
               ↓
        Net Revenue           
               │
               │──────────────────► Net Revenue Per Active Player (NRPAP)
               ↓
        Gross Profit
               ↓
        Return on Ad Spend (ROAS)

Each metric builds on the previous one, adding another layer of business context.

• GGR measures gaming performance.
• NGR accounts for rewards and gaming adjustments.
• Net Revenue accounts for payment losses such as refunds, chargebacks, and unsettled deposits.
• NRPAP measures how much Net Revenue is generated, on average, by each active player.
• Gross Profit accounts for the direct costs of operating the casino.
• ROAS compares the resulting profit with the cost of acquiring players.

1. Total Bets

Everything begins with player activity. Whenever players wager money, those wagers contribute to Total Bets.

2. Gross Gaming Revenue (GGR)

Gross Gaming Revenue measures the amount Betty retains from gameplay before accounting for promotions and operational adjustments.

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GGR = Total Bets − Total Wins

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This represents the economic result of the games themselves.

3. Net Gaming Revenue (NGR)

Players receive bonuses, free spins, cash rewards, and other incentives. These reduce the amount of revenue that ultimately belongs to Betty.