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Note: if you're new to Betty's financial metrics, you might want to first read Financial metrics at a glance for a quick overview of how the core metrics relate to one another.
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Net Gaming Revenue (NGR) measures the economic value generated by player activity after bonuses, rewards, and other gaming-related adjustments have been taken into account.
Because it reflects the value actually retained by the business, NGR is one of Betty's most important financial metrics.
Many downstream metrics − including NRPAP, Gross Profit, and ultimately ROAS − are built on top of NGR.
NGR starts with Gross Gaming Revenue (GGR) and removes the value returned to players through rewards and other adjustments.
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Net Gaming Revenue = Gross Gaming Revenue − Gaming-related adjustments
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In practice, the rewards and adjustments vary slightly by jurisdiction, but they usually include individual components such as:
Each adjustment represents value that ultimately reduces the economic contribution generated by gameplay.
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The precise components and calculation are described in Calculating GGR and NGR.
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GGR measures gaming revenue before rewards.
NGR measures gaming revenue after rewards and adjustments.
Net Revenue measures gaming revenue after rewards, adjustments, and payment losses.
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While the formal calculation contains several components, here is a useful mental model:
Imagine a player who: