Betty is a narrative-driven organization. We write everything down. No PowerPoint. We drew experience from Amazon:

• Jeff Bezos: "The narrative structure of a good memo forces better thought and better understanding of what's more important than what, and how things relate. Powerpoint-style presentations somehow give permission to gloss over ideas, flatten out any sense of relative importance, and ignore the interconnectedness of ideas.”
• Bezos outlines his concept of a “perfect meeting” starting at the five minute mark in this YouTube video, further emphasizing the power of the written word.

Our narrative driven culture best expresses itself through monthly business reviews (MBRs) which are memos produced by a business owner that explain what happened, why it happened, what was learned, and what changes next. It is not a slide deck. It is not a KPI export. It is structured thinking captured in writing.

I’m a big believer that if you make 0.1% improvement every week, you eventually become the best in the world. MBRs create a structure and more importantly a rhythm for this compounding to happen.