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Contains main terms in areas:
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For a more detailed list of definitions, see:
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| Term | Definition |
|---|---|
| Annual Run Rate | A projection of annual revenue based on the company's current performance level. |
| CAC (Customer Acquisition Cost) | The average advertising cost required to acquire a New Active Depositor (NAD). |
| CAC+ (Customer Acquisition Cost+) | A broader version of CAC that includes advertising spend, welcome offer costs, and estimated KYC costs. |
| Cohort | A group of players who share a common characteristic or event date, such as registration date, FTD date, or NAD date. |
| Forecast | An estimate of future performance based on historical data, trends, and assumptions. |
| Gross Margin | Gross profit expressed as a percentage of revenue. |
| Gross Profit | A profitability measure derived from Net Gaming Revenue after applying a Finance-approved Gross Profit percentage that reflects direct operating costs. |
| KPI (Key Performance Indicator) | A measurable value used to evaluate performance against a business objective. |
| LTV (Lifetime Value) | The total value a player is expected to generate over their relationship with the business. |
| NRPAP (Net Revenue per Active Player) | The average Net Gaming Revenue generated per active player during a reporting period. |
| ROAS (Return on Ad Spend) | A measure of marketing efficiency showing how much profit is generated for every dollar spent on advertising. |
| Variance | The difference between actual results and a forecast, budget, or target. |
| Term | Definition |
|---|---|
| Converted NADs (%) | The percentage of NAD players who make a purchase within 24 hours of becoming a NAD. |
| CRM (Customer Relationship Management) | The tools, processes, and activities used to manage player communications and engagement throughout the player lifecycle. |
| FTD (First Time Depositor) | A player who successfully makes their first-ever deposit. |
| FTDA (First Time Deposit Attempter) | A player who attempts to make a deposit for the first time, regardless of whether the attempt succeeds. |
| FTD Success Rate | The percentage of players who successfully become First Time Depositors among all players attempting their first deposit. |
| KYC (Know Your Customer) | A player who successfully completes the identity verification process for the first time. |
| KYCA (KYC Attempter) | A user who initiates identity verification for the first time, regardless of the outcome. |
| LiveOps | Real-time operational activities aimed at engaging, retaining, and monetizing players through campaigns, promotions, events, and communications. |
| NAD (New Active Depositor) | A player who has both made a deposit and placed a cash bet. |
| New Registration | A successfully completed registration. |
| Started Registration | A user who enters the registration flow. |
| Traffic Source | The acquisition channel attributed to a registration, player, or advertising spend. |
| UA (User Acquisition) | Activities aimed at attracting new users to the platform. |
| Welcome Offer | Promotional rewards provided to newly acquired players. |
| Term | Definition |
|---|---|
| Active Days | The number of distinct days on which a player places at least one cash bet. |
| Edge | The percentage of wagers retained by the operator as gaming revenue. |
| GGR (Gross Gaming Revenue) | Revenue generated from gaming activity before accounting for bonuses and rewards. |
| Jackpot Contribution | The portion of wagers allocated toward funding jackpot prizes. |
| NGR (Net Gaming Revenue) | Revenue generated from gaming activity after accounting for bonuses, rewards, and adjustments. |
| RTP (Return to Player) | The percentage of wagered money returned to players as winnings. |
| Theoretical RTP | The expected RTP based on game configuration and player activity. |
| Total Bets | The total settled wager amount placed by players. |
| Total Wins | The total settled winnings paid to players. |
| Voided Bet | A wager that was initially accepted but later declared invalid. |
| Voided Win | A win that was initially recorded but later declared invalid. |
| Term | Definition |
|---|---|
| Base CPD (Base Coins Per Dollar Rate) | A version of CPD calculated using only non-discounted items. |
| Betty Coins | A loyalty currency earned through gameplay and promotions. |
| Bonus | Promotional funds that require wagering before becoming withdrawable cash. |
| Bonus Reward | The nominal value of bonus funds awarded to a player. |
| Cash Reward | The nominal cash value awarded to a player. |
| Coins Awarded | Betty Coins received from metagame activities and rewards. |
| Coins Drained | Betty Coins spent by players, excluding certain adjustments. |
| Coins GGR | Gross gaming revenue generated from coin-based gameplay. |
| Coins Granted | Total Betty Coins issued to players. |
| Coins Received | Betty Coins received through rewards, gameplay, and adjustments. |
| Coins Spent | Betty Coins removed from player balances through purchases and adjustments. |
| CPD (Coins Per Dollar Rate) | The ratio of coins spent to rewards granted. |
| Discounted C$ | The coin-equivalent value of discounts granted on items. |
| Drain | Net value generated after converting Coins Spent into dollar value and subtracting rewards. |
| Drain (%) | Drain expressed as a percentage of rewards. |
| Free Spin Reward | The nominal value of free spins awarded to a player. |
| Free Spins Turned Cash | Cash won through wagering free spins. |
| Released Bonus Amount | Bonus-derived funds converted into withdrawable cash. |
| Reward Cash | Withdrawable cash originating from rewards and promotions. |
| Rewards Granted Turned Cash | The amount of reward value ultimately converted into withdrawable cash. |
| Spend Rate | The proportion of granted coins consumed through spending and gameplay. |
| Total Rewards | The combined value of Cash Rewards, Free Spin Rewards, and Bonus Rewards. |
| Tournament Reward | A reward earned through participation in a competition. |
| Term | Definition |
|---|---|
| Cash Adjustment | A manual addition or removal of funds from a player's account. |
| Data Warehouse (DWH) | The centralized repository used for storing and reporting business data. |
| Deposit | A deposit transaction that successfully reaches Approved status. |
| Deposit Attempt | A deposit transaction created by a player, regardless of outcome. |
| Deposit Hold | The percentage of deposited funds retained after withdrawals. |
| Depositor | A player who has successfully completed at least one deposit. |
| Depositors Success Rate | The percentage of players who successfully deposit among those who attempted to deposit. |
| Deposits Approval Rate | The percentage of deposit attempts that become approved deposits. |
| Gaming Session | A period of gameplay that begins when a game is launched and ends when it is closed. |
| Net Deposits | The difference between total deposits and total withdrawals. |
| Non-Reward Cash | Withdrawable cash originating from deposits and non-promotional sources. |
| Withdrawal | A withdrawal transaction that successfully reaches Approved status. |
| Withdrawal Attempt | A withdrawal transaction created by a player, regardless of outcome. |
| Withdrawer | A player who has successfully completed at least one withdrawal. |