In June 2022, Betty Canada was just six people in a small co-working room.

By the end of 2025, it served 134,000 monthly active players, generated $205.8M in annual revenue, and reached more than 15% market share in Ontario. Average month-one retention remained consistently above 50%, averaging 57.08% in the second half of 2025.

The chart below shows Betty Canada’s growth in 2025, and the following one shows the retention rate.

These numbers matter because they describe durability.

Ontario is one of the most competitive regulated iCasino markets in North America, with dozens of operators competing for single-digit share. Betty holds a meaningful double-digit position.

Retention at this level does not happen by accident.

Revenue can be increased in the short term, and market share can be influenced by incentives.

But when more than half of new players return after their first month, the business is not simply replacing churn – it is building on a stable and growing base.

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We believe this performance reflects our deliberate product choices and consistent customer-first philosophy.

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Our differentiators are structural: a proprietary platform, in-house user acquisition, and a mobile-first, slots-focused experience. Principles such as no wagering requirements, fast withdrawals, and transparent economics are designed to build long-term trust.

Internally, this philosophy is captured in the phrase “bring the olives.” It means being customer-first in practice by removing friction, anticipating needs, and earning trust through action.

This creates a simple flywheel:

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Trust drives retention. Retention strengthens economics. Stronger economics fund better product.

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