Author: Justin Park Last updated: February 5, 2026

Betty is a narrative-driven organization. We write everything down. No PowerPoint. We drew experience from Amazon:

• Jeff Bezos: "The narrative structure of a good memo forces better thought and better understanding of what's more important than what, and how things relate. Powerpoint-style presentations somehow give permission to gloss over ideas, flatten out any sense of relative importance, and ignore the interconnectedness of ideas.”
• Bezos outlines his concept of a “perfect meeting” starting at the five minute mark in this YouTube video, further emphasizing the power of the written word.

Every month business leaders write an MBR (short for monthly business review) which cover metrics, milestones, misses, mindshifts (new insights), business requests and next steps.

I’m a big believer that if you make 0.1% improvement every week, you eventually become the best in the world. MBRs create a structure and more importantly a rhythm for this compounding to happen.

There is another pair of sayings that I also really love that are relevant to this topic:

• When you are thinking too much, write.
• When you're not thinking enough, read.