Gross Gaming Revenue (GGR) measures how much money players lose through gameplay before rewards and operational adjustments are taken into account.
It is one of the fundamental metrics in online gaming because it represents the value generated purely by casino games.
<aside> 💰
Gross Gaming Revenue (GGR) = Total Bets − Total Wins
</aside>
At a high level, Gross Gaming Revenue represents the difference between what players wager and what they win.
In Betty's accounting, this figure is further adjusted for network jackpot contributions and jackpot payouts.
<aside> ❗
The detailed GGR calculation is described in Calculating GGR and NGR.
</aside>
If players wager $100,000 and win back $95,000, the Gross Gaming Revenue is $5,000.
This does not mean Betty has earned $5,000 in profit. It simply represents the amount retained by the games before bonuses, rewards, taxes, supplier fees, and other costs are considered.
Two factors primarily determine Gross Gaming Revenue:
The more players bet, the more revenue the casino has the opportunity to generate.
This depends on factors such as: