Overview

When you reach out to someone on LinkedIn via a cold email, you want to communicate four things as fast as possible:

• Introduce the company.
• Establish credibility.
• Make clear your “ask”.
• Pay them a compliment.

Here are examples:

Common outreach scenarios

1. Specific ask

• Good approach to finding part-time consultants

  

2. Pitching a bigger role

• Mary is a VP of marketing
• The subject “VP of Growth/CMO” hints at a C-suite opportunity