Author: Justin Park Last updated: February 5, 2026

Overview

When you reach out to someone on LinkedIn via a cold email, you want to communicate three things as fast as possible:

• Introduce the company
• Establish credibility
• Make clear your “ask”
• Pay them a compliment

Here are examples:

1. Specific ask

• Good approach to finding part-time consultants

  

2. Pitching a bigger role

• Mary is a VP of marketing
• The subject “VP of Growth/CMO” hints at a c-suite opportunity