Author: Justin Park Last updated: February 5, 2026

Asking people you respect for referrals is an excellent way to get leads. There are several sources of referrals

• Internal
  • Current emplyoees
  • Investors and board members
• External
  • Friends
  • Casual acquaintances
    • You would be surprised how helpful loose connections can be. The for this is simple. When you're marketing a desirable role, it actually enhances the referrer's reputation in the eyes of the person they share the opportunity with.

When requesting a referral, make it effortless for the referrer by providing a short blurb, voice memo, or job description they can simply forward.